Adam Nicholls is an engineering manager and developer-at-heart with 13 years’ experience building scalable backend architectures and commercially-minded products from greenfield to legacy systems. Currently leading engineering at Apple and formerly CTO at Lickd, he blends product management instincts with a pragmatic approach to technical debt and cost-conscious infrastructure design. He excels at finding the quickest, most maintainable path to delivery while upholding engineering best practices and scalable architecture. Comfortable shifting between hands-on coding and strategic leadership, he enjoys unlocking product value and improving user experience through thoughtful platform decisions. Based in London, he brings a track record of shipping real-world systems for digital media and social video workflows, with a knack for translating commercial constraints into elegant technical trade-offs.
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