Adam Nicol is a London-based music entrepreneur and founder with nearly two decades of hands-on experience across artist management, PR, A&R scouting and event promotion. He leads MaDa Music, a multi-divisional entertainment company that has supported platinum-selling and emerging international artists and partnered with major labels and brands to deliver campaigns, broadcasts and live events. Having worked both as an artist and behind the scenes at agencies and labels, he combines creative empathy with commercial savvy to develop careers, run label and festival-stage activations, and produce branded experiences. His background includes PR leadership at a US agency, database experience at EMI and scouting for ITV’s The Voice, reflecting a breadth from grassroots artist development to large-scale industry operations. Notably, he has placed artists with major international partners and produced high-profile fashion and festival events, demonstrating an ability to bridge music, media and brand marketing.
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