Adam Roberts
Content Marketing & Brand Strategy Manager
Auckland, Auckland, New Zealand
Summary
👤
Senior🎓
Top SchoolAdam Roberts is a content marketing and brand strategy manager with a decade of experience building high-impact content programs across tech and journalism. He has led editorial teams, launched successful newsletters and podcasts (including growing SitePoint’s Versioning to 60,000 engaged subscribers), and created sub-brands like FILED to nurture leads through the sales funnel. Comfortable toggling between big-picture strategy and hands-on production, Adam bridges product, sales and marketing to align content with business goals. His background in journalism and psychology gives him a knack for audience insight and clear, actionable storytelling. Based in Auckland, he thrives on turning complex technical topics into accessible content and finding or mentoring the right creators to execute it.
10 years of coding experience
4 years of employment as a software developer
Bachelor of Science (B.S.), Psychology, Bachelor of Science (B.S.), Psychology at University of OtagoProduct Marketing AllianceGraduate Diploma, Journalism, Graduate Diploma, Journalism at Massey University
SpanishProgramming languages (1)
Github contributions (5)
AdamRobertsNZ/AdamRobertsNZ.github.io
Jun 2016 - Oct 2016
Contributions:27 pushes in 3 months
AdamRobertsNZ/sample_app
Mar 2016 - Jun 2016
Contributions:8 pushes, 2 branches in 3 months
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