Adam Robinson
Lead Software Engineer - Space & Range (Commercial) at Holland & Barrett
London, England, United Kingdom
Summary
👤
Senior🎓
Top SchoolAdam Robinson is a Lead Software Engineer based in London with eight years of experience blending product design roots and full-stack engineering to deliver customer- and operations-facing tools. Currently he leads frontend development of a React Three Fiber 3D planogramming tool at Holland & Barrett that helps merchandising teams optimize shelf space and translate layouts into actionable store configurations. He previously drove the supply-chain digital transformation there as the sole frontend engineer, building a micro-frontend React dashboard with centralized Azure authentication and RBAC to accelerate team scaling. Adam’s background spans greenfield startup work—building a no-code website builder and resilient AWS microservice platform—to product design and manufacturing experience from founding a design agency and shipping a consumer hardware product. He combines practical UX and industrial-design sensibilities with modern web and 3D tech (React, Three.js, Node, Postgres, AWS), making him adept at turning complex spatial and operational problems into polished, deployable tools. An owner-operator mindset and experience with developer tooling like Backstage reflect his focus on sustainable, team-friendly engineering practices.
8 years of coding experience
7 years of employment as a software developer
A-levels & GCSEs, Industrial and Product Design, A-levels & GCSEs, Industrial and Product Design at Bishop Heber High SchoolBachelors Degree (B.Des), Product Design, First class (1st), Bachelors Degree (B.Des), Product Design, First class (1st) at University of LeedsMasters - MSc, Computer Science, Distinction, Masters - MSc, Computer Science, Distinction at University of BirminghamBusiness Accelerator, Business Administration, Management and Operations, Business Accelerator, Business Administration, Management and Operations at Entrepreneurial Spark - Leeds Hatchery
English
Stackoverflow
115reputation
10kreached
3answers
9questions
Github Skills (76)
threejs10
react-three-fiber10
animation10
react-renderer10
fiber10
gatsby10
oculus10
graphql10
renderer10
react10
compiler9
3d9
pupeteer9
frontend9
static-site-generator9
Programming languages (5)
Github contributions (5)
adamistheanswer/gatsby-starter-baysik-blog
Dec 2019 - Nov 2020
A minimal and basic starter for creating blogs using Gatsby.
Contributions:18 commits, 15 pushes, 1 branch in 10 months
gatsbyreactgatsbyjs
adamistheanswer/Mushroom-Kingdom
Sep 2022 - Dec 2023
A multiplayer game starter built with React Three Fibre (R3F), Node.js, Socket.io & Vite
Contributions:87 PRs, 84 pushes, 27 branches in 1 year 3 months
nodejsreactreactthreefibersocket-iovite
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