Adam Schweigert is a founder and CEO with 14+ years building product, operations, and audience teams for mission-driven media organizations. He blends hands-on technical leadership and UX sensibility—from leading product and reader-revenue initiatives at Automattic and WordPress VIP to directing UX and engineering at Mother Jones—with a strong track record of launching new products and improving operational efficiency across newsroom networks. As Managing Director and Chief Strategy Officer at Deep South Today he framed strategic planning and product roadmaps to scale local journalism, while his long-running Media Toybox venture demonstrates sustained entrepreneurial drive. Known for clear communication, collaborative leadership, and continuous learning, he pairs strategic vision with pragmatic delivery. A former music composition student and early career audio/production professional, he brings an unusual creative lens to product design and audience engagement.
13 years of coding experience
20 years of employment as a software developer
Music Composition and Computer Music, Music Composition and Computer Music at Indiana University Bloomington
BM, Music Composition, Music Theory, Oboe Performance, BM, Music Composition, Music Theory, Oboe Performance at The Ohio State University
Nonprofit News Business Certificate Program, Nonprofit News Business Certificate Program at Craig Newmark Graduate School of Journalism at CUNY
Contributions:368 commits, 63 PRs, 240 pushes in 2 years 5 months
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