Adam Waxman is a results-driven commercial leader with 20+ years of experience building revenue, partnerships, and go-to-market strategies across media, sports tech, and analytics. As VP, Client Solutions at Nielsen he focuses on strategic partnerships and driving revenue, drawing on a track record of scaling teams and opening new markets—from pioneering digital ad sales at FOX Sports to delivering double-digit growth at Hookit and WSC Sports. He blends enterprise sales instincts with product-aware partnership development, having led cross-functional initiatives that aligned content, production, and marketing to monetize digital workflows. Outside of pure sales, he contributes front-end engineering work to open-source projects like web-scrobbler, showing hands-on technical curiosity and an ability to translate digital behaviors into commercial opportunities. A Penn State alumnus, he’s known for turning complex media assets and data into practical, revenue-generating solutions for brands and rights holders.
10 years of coding experience
2 years of employment as a software developer
Bachelor of Arts - BA, Political Science and Business, Bachelor of Arts - BA, Political Science and Business at Penn State University
Contributions summary:Adam primarily contributed to the development of web extension connectors for the web-scrobbler project. They focused on implementing and modifying connectors, specifically for the phish.in music service. This involved adding new connectors, modifying existing ones, and updating code to select the correct artist, track, and album information. The commits demonstrate an understanding of how to interact with different websites' HTML structures to extract relevant music data.
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