Adam Whitcroft
Senior Staff Designer at Owner.com
Victoria, British Columbia, Canada
Summary
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RockstarAdam Whitcroft is a Senior Staff Designer with 11 years of experience crafting product and UX design at high-growth companies including Shopify, Wealthsimple, Rewind, and currently Owner.com. He combines strategic design leadership with hands-on execution across web and mobile products, having advanced from Senior Product Designer to senior staff and principal roles. Adam is known for bringing parity to platform experiences (notably improving Marvel’s Android app to match iOS) and for shaping design systems used at scale. Based in Victoria, BC, he brings an outsider perspective as a plant-powered African living in Canada, which informs inclusive, user-centered solutions. He balances startup agility with enterprise-grade process, frequently operating as the design owner who partners closely with product and engineering to ship outcomes.
11 years of coding experience
6 years of employment as a software developer
Github Skills (27)
vscode-extension10
directory-listing10
mime-types10
shopify9
design-tokens9
typescript9
docker9
css9
component-library9
figma-plugin9
react9
svg7
portal6
apache6
user-interface5
Programming languages (8)
Github contributions (5)
AdamWhitcroft/climacons
Nov 2016 - Jan 2020
75 climatically categorised pictographs for web and UI design.
Contributions:1 PR, 2 pushes, 1 branch in 3 years 2 months
ui-design
AdamWhitcroft/adamwhitcroft.github.io
May 2017 - Dec 2022
New website home, because free.
Contributions:96 commits, 220 PRs, 242 pushes in 5 years 8 months
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