Adir Amsalem
Shaping AI at Decart
Israel
Summary
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SeniorAdir Amsalem is a seasoned front-end leader with 12 years of experience shaping modern web interfaces and developer tooling, now focusing on AI-related product work. He has driven large cross-functional initiatives at Wix—leading developer tools, guild-level front-end standards, and major migrations from AngularJS to React—while mentoring and scaling engineering teams. Adir combines deep hands-on engineering with product and design sensibilities, obsessing over customer needs to deliver high-value, delightful user experiences. He co-organized Israel’s largest front-end conference, reflecting his commitment to community-building and knowledge sharing. Known for turning ambitious ideas into practical solutions, he balances strategic roadmap ownership with a habit of learning something new every day.
12 years of coding experience
18 years of employment as a software developer
Hebrew, English
Stackoverflow
176reputation
5kreached
8answers
0questions
Github Skills (86)
testing10
automation10
javascript10
chromium10
firefox10
api10
developer-tools10
js-api10
node-module10
nodejs10
chrome-extension10
chrome10
react10
linux9
js9
Programming languages (3)
Github contributions (5)
AdirAmsalem/Hapi-REST
Sep 2013 - Feb 2014
Contributions:54 commits in 5 months
wix-incubator/business-buddy-example-app
Aug 2023 - Nov 2024
An example Wix App built with Wix CLI for Apps
Contributions:4 reviews, 4 PRs, 2 pushes in 1 year 3 months
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