Adrian Bettridge-wiese is a Director of Frontend Engineering with 11 years of experience building and scaling web teams and architectures that serve tens of thousands of users. He blends hands-on front-end craftsmanship (React/TypeScript) with people-first management, having grown teams from single digits to multiple focused squads at companies like Vercel, Granular, and Optro. His work spans consulting, post-acquisition integration, and hypergrowth environments, and he’s led high-profile projects such as the 2022 Next.js Conference site that supported over 100,000 registrants. Known for surfacing and aligning the right resources, he pairs product-driven UX sensibilities with operational rigor to consistently hit delivery goals and high NPS scores. Based in Champaign, Illinois, Adrian’s unusual combination of a music degree and HR training informs a collaborative leadership style that values human connection as much as technical excellence.
10 years of coding experience
9 years of employment as a software developer
MHRIR, Human Resources, MHRIR, Human Resources at University of Illinois Urbana-Champaign
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Adrian Bettridge-wiese - Director Of Frontend Engineering at Optro