Summary
Adrian Mcphee is a pragmatic CTO and founder with 25+ years of hands-on engineering and executive experience, specialising in rescuing large-scale product and engineering organisations and building greenfield platforms from first principles. He combines systems thinking, evidence-based diagnosis and domain-driven design to uncover waste (often tens of millions of euros) and redirect engineering capacity toward measurable outcomes. Adrian has led transformations and platform builds across fintech, retail and mobility—repeated CTO roles at LeasePlan, Backbase and bol.com—and designed the AutoMatch platform that now runs Eccasion’s operations. Comfortable switching between deep code-level work and board-level strategy, he consistently couples technical craftsmanship with operating-model change to deliver sustainable teams. Unusually, he pairs enterprise-scale delivery with startup grit (creator of a five-star Two Player Chess tablet app) and even an unexpected credit as a charting songwriter/producer. Based in Amsterdam, he currently leads DemandOps and serves as CTO and NED at Eccasion.
10 years of coding experience
15 years of employment as a software developer
The University of Melbourne
Business Model Innovation - Course, Business Innovation, Business Model Innovation - Course, Business Innovation at HEC Paris
English, Dutch, Japanese