Adriana Morales
Principal Designer - Mortar Design System at H-E-B
Austin, Texas, United States
Summary
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Senior🎓
Top SchoolAdriana Morales is a Principal Designer with 12 years of experience crafting large-scale design systems and unifying UX across complex product ecosystems. She has led platform-level design efforts at IBM and H-E-B, building pattern libraries and tooling that brought consistency to hundreds of services, dozens of teams, and thousands of developers. Skilled at bridging design and engineering, she shifts teams from component thinking to end-to-end journey design while embedding accessibility, measurement, and agile practices. At PayPal she helped shape developer-focused experiences that balance lead-gen and integration workflows, and earlier roles at Adobe seeded her practical engineering mindset. Beyond product work, she publishes patents at the intersection of fitness and technology and races marathons, revealing a methodical, performance-oriented approach to creative problem solving. Based in Austin, she combines research-driven iteration with clear business metrics to ensure design decisions deliver measurable organizational value.
12 years of coding experience
1 year of employment as a software developer
Dual B.S. in Electronic Media Arts & Communication and Information Technology & Web Science Human Computer Interaction, Dual B.S. in Electronic Media Arts & Communication and Information Technology & Web Science Human Computer Interaction at Rensselaer Polytechnic Institute
Github Skills (5)
gatsby8
react7
javascript6
carbon-design-system6
science4
Programming languages (2)
Github contributions (4)
hamlim/ShirleysScheduler
Apr 2014 - May 2014
Contributions:70 commits in 14 days
web-sciencescienceterm-projectterm
adrianamorales/carbon-website-1
Oct 2019 - Oct 2019
The website for the Carbon Design System.
Contributions:6 pushes, 1 branch in 1 day
carbonreactdesign-systemcarbon-design-system
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