Summary
Adriana Vecchioli is a multidisciplinary founder and product design lead with nine years of experience crafting XR, AR, VR and spatial computing experiences for clients like Warner Bros., NBA, Meta and Coachella. As founder of Velvet Unicorn she blends product design, storytelling and technical prototyping—most notably designing the NBA official AR app in partnership with Apple and producing AR artworks exhibited at AR House and sp[a]ce Gallery. Her work spans interactive marketing, immersive audio storytelling (SXSW prize winner) and hands-on AR creation for Snap Lens Network, where her lenses have amassed millions of views. She also teaches XR design and has mentored 1,100+ students through courses and workshops, translating complex tech into accessible creative practice. A film-trained director and festival-winning filmmaker, Adriana uniquely fuses cinematic narrative with spatial tech, often leveraging generative AI and emerging toolchains in rapid creative production. Based in Los Angeles, she combines entrepreneurial grit with a designer’s eye for experience and polished delivery.
9 years of coding experience
4 years of employment as a software developer
Dramatic Arts, Dramatic Arts at Cours Florent
Exchange Program Political Sciences, Exchange Program Political Sciences at Luiss Guido Carli University
“Classes Préparatoires aux Grandes Ecoles” ECS Political Science and Government, “Classes Préparatoires aux Grandes Ecoles” ECS Political Science and Government at Collège Stanislas Paris
Master in Management Business Administration and Management, Master in Management Business Administration and Management at ESCP Business School
University of California, Los Angeles
English, French, Spanish, Italian, Portuguese