Afonso Praça

Principal Solutions Engineer at MACH Alliance

New York, New York, United States
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Summary

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Afonso Praça is a Principal Solutions Engineer with 13 years of experience architecting and enabling digital commerce at VTEX, now based in New York. He progressed through engineering, product, and leadership roles at VTEX—ranging from full-stack developer to product lead, engineering manager, and enablement leader—giving him a rare blend of hands-on technical depth and go-to-market product strategy. He helps global brands adopt composable commerce patterns and serves on the MACH Alliance Tech Council, reflecting his commitment to modern, modular architectures. An MBA from FGV complements his technical background (BSE in IT) and informs his ability to translate business needs into scalable technical solutions. Colleagues note his knack for turning platform roadmaps into practical developer workflows and partner-ready implementations. Quietly, he pairs design sensibility from early creative agency work with rigorous systems thinking, making him effective at bridging product, engineering, and customer success.
code13 years of coding experience
job16 years of employment as a software developer
bookMaster of Business Administration - MBA Business Administration and Management General, Master of Business Administration - MBA Business Administration and Management General at FGV - Fundação Getulio Vargas
bookBSE Information Technology, BSE Information Technology at Federal University of the State of Rio de Janeiro
bookTechnology Course Computer Networks and Internet - Project and Administration, Technology Course Computer Networks and Internet - Project and Administration at SENAI - RJ
languagesEnglish, Portuguese, Spanish
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5answers
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Github Skills (51)

xp-developer9
jquery-plugin9
angular-ui-router9
angular-pagination9
api9
store-framework9
graphql8
jquery8
commerce8
javascript8
portal8
graphql-schema8
bootstrap7
typescript7
resolvers7

Programming languages (8)

TypeScriptC#CoffeeScriptCSSJavaScriptHTMLSwiftPython

Github contributions (5)

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vtex/front.messages

Nov 2014 - Apr 2016

jQuery and Bootstrap based messages plugin
Contributions:82 commits, 3 pushes, 1 branch in 1 year 5 months
javascriptbootstrapjquery-pluginjquery
vtex-apps/demostore-theme

Oct 2019 - Dec 2019

Repo for demostore
Contributions:31 commits in 1 month
typescript
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Afonso Praça - Principal Solutions Engineer at MACH Alliance