Afonso Praça is a Principal Solutions Engineer with 13 years of experience architecting and enabling digital commerce at VTEX, now based in New York. He progressed through engineering, product, and leadership roles at VTEX—ranging from full-stack developer to product lead, engineering manager, and enablement leader—giving him a rare blend of hands-on technical depth and go-to-market product strategy. He helps global brands adopt composable commerce patterns and serves on the MACH Alliance Tech Council, reflecting his commitment to modern, modular architectures. An MBA from FGV complements his technical background (BSE in IT) and informs his ability to translate business needs into scalable technical solutions. Colleagues note his knack for turning platform roadmaps into practical developer workflows and partner-ready implementations. Quietly, he pairs design sensibility from early creative agency work with rigorous systems thinking, making him effective at bridging product, engineering, and customer success.
13 years of coding experience
16 years of employment as a software developer
Master of Business Administration - MBA Business Administration and Management General, Master of Business Administration - MBA Business Administration and Management General at FGV - Fundação Getulio Vargas
BSE Information Technology, BSE Information Technology at Federal University of the State of Rio de Janeiro
Technology Course Computer Networks and Internet - Project and Administration, Technology Course Computer Networks and Internet - Project and Administration at SENAI - RJ
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Afonso Praça - Principal Solutions Engineer at MACH Alliance