Summary
Alan Dardic is a payments-focused founder and CEO with a decade of experience building product and commercial teams across fintech and web platforms. He founded Payments Experts and GoodMatch to help merchants cut processing costs by ~20% and raise approval rates 5–10% through a proprietary Discovery & Assessment and optimization playbook, with a results-first, money-back guarantee. His background blends hands-on engineering (early full-stack roles at Wix and Touch‑E) with solution architecture and sales leadership at Shift4/Finaro, giving him a rare combination of technical fluency and commercial drive. Alan has also led B2B product development as CTO of Hey-CPA and managed large retail and go‑to‑market teams, which informs his pragmatic approach to scaling payments integrations. Based in Israel, he pairs data-driven optimization with direct client engagement, often staying on until promised outcomes are achieved.
11 years of coding experience
11 years of employment as a software developer
Bachelor of Science (B.Sc.), Computer Science and Economics, Bachelor of Science (B.Sc.), Computer Science and Economics at The Academic College of Tel-Aviv, Yaffo
English, Hebrew, Spanish, French