Summary
Alan Wang is a senior marketing leader with 11 years of experience building high-impact brand and content strategies across 4A agencies and major Internet companies, currently driving flagship music brand initiatives at Tencent Music. He has a strong background in music and fashion, proven by creating TME live from scratch, scaling annual events like TMEA to record-breaking reach, and leading cross-industry collaborations that turned creative IPs into commercial revenue. Comfortable managing large cross-functional teams and complex campaigns, he combines sharp audience insight with hands-on execution across PR, social, digital media buying and fan operations. Known for blending cultural sensibility with data-driven media strategies, he also brings an unusual mix of creative curiosity—hinted by a playful “More code more chaos” GitHub bio—that helps him navigate tech-partnered projects and platform-driven promotion.
11 years of coding experience
3 years of employment as a software developer
Bachelor's degree, International Economics and Trade, GPA: 3.5, Bachelor's degree, International Economics and Trade, GPA: 3.5 at Henan University
Master's degree, International Marketing, Merit, Master's degree, International Marketing, Merit at University of Birmingham
Chinese, English