Alan Yong is a founder-CEO and e-commerce specialist with over 30 years’ experience building multi-channel digital businesses for consumer goods, having led global D2C and digital teams at RB, Mars Petcare and AIR. He combines technical roots (BSc in Computer & Information Systems, AI/3D graphics background) with commercial leadership, scaling businesses—12x in emerging markets and 10x in North America—by reworking operating models, content/UX, performance marketing and AI-driven optimization. A builder of teams and systems, he has hired and run 50+ person global hubs, managed standalone global P&Ls, and established cross-border finance and logistics for consumer ecommerce. Now leading nBorder, he advises on go-to-market, digital shelf KPIs and organizational design across North America, Europe, China, India, Brazil and ASEAN, blending hands-on implementation with executive search to quickly augment client capabilities. Not obviously from his bio: he started his career building SaaS credit-risk products and launched national FTTH broadband initiatives, showing a rare mix of deep technical product experience and large-scale infrastructure delivery.
11 years of coding experience
23 years of employment as a software developer
GCE 'O' Levels, GCE 'O' Levels at Montfort Secondary School
GCE 'A' Levels Physics Economics Math, GCE 'A' Levels Physics Economics Math at Temasek Junior College
BSc (Comp & Info Sys) 3D Graphics Information Systems Artificial Intelligence, BSc (Comp & Info Sys) 3D Graphics Information Systems Artificial Intelligence at National University of Singapore
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