Alberto De Lucca is a growth-focused Director of Business Development at Bolis Media with 11 years driving viral marketing campaigns for brands like TikTok, Apple TV+, Sony Music and Paramount. Based in Miami, he specializes in meme-driven, Gen‑Z and Millennial-first strategies that reduce CPMs and scale DAU quickly—often delivering multi‑million impressions and strong ROAS in days. He leads ViralGoat™, a productized approach to make apps “go viral” cost‑effectively, blending rigorous testing, optimization and aggressive scaling. Alberto’s team claims a network reach measured in billions of followers and emphasizes cultural fluency over traditional advertising. Pragmatic and data-driven, he pairs creative virality with measurable business outcomes, repeatedly turning attention into revenue. An operator as comfortable with influencer networks as with analytics, he markets like a growth hacker who thinks like a product manager.
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Alberto De Lucca - Director Of Business Development at Bolis Media