Summary
Alberto Pascual is an Innovation Manager with a decade of experience crafting data-driven content and inbound marketing strategies that boost engagement and conversions across B2C and B2B ecosystems. Based in Madrid, he blends content, UX writing, social paid media, and influencer campaigns with advanced social listening and analytics to measure business impact. A hands-on adopter of Generative AI, he has implemented tools like GPT, Gemini, Midjourney and Synthesia to scale creative production, led ethical AI framework work, and built internal training to operationalize AI across agencies. He has a track record of digital transformations—from a dramatic web traffic uplift at Fundación CODESPA to launching omnichannel content programs—and routinely integrates conversational assistants and UX improvements to personalize experiences. Known for leading multidisciplinary teams, meticulous project management and a pragmatic curiosity, he combines creative storytelling with technical literacy in AI to drive measurable results.
10 years of coding experience
2 years of employment as a software developer
Inbound Marketing Digital Communication and Media/Multimedia, Inbound Marketing Digital Communication and Media/Multimedia at KSchool
Web User Experience Technician UX, Web User Experience Technician UX at Instituto Internacional Español de Marketing Digital - IIEMD
Master Digital marketing publicity and web design, Master Digital marketing publicity and web design at Nett Formación
Course: Digital Creativity Digital Communication and Media/Multimedia, Course: Digital Creativity Digital Communication and Media/Multimedia at ICEMD
Ética de la Inteligencia Artificial Inteligencia artificial, Ética de la Inteligencia Artificial Inteligencia artificial at Fundación Rafael del Pino
Curso Especializado Online en Customer Experience Management Marketing, Curso Especializado Online en Customer Experience Management Marketing at ESIC Business & Marketing School
MindBoost AI Program - Uso Profesional IA Generativa Inteligencia artificial, MindBoost AI Program - Uso Profesional IA Generativa Inteligencia artificial at t2ó ONE
AI x Creative Accelerator Inteligencia artificial, AI x Creative Accelerator Inteligencia artificial at Maven
Taller de UX Writing y Microcopy Desarrollo de páginas web contenido digital/multimedia y recursos informáticos, Taller de UX Writing y Microcopy Desarrollo de páginas web contenido digital/multimedia y recursos informáticos at LA NAVE NODRIZA
Transformación Digital: tecnologías y sus aplicaciones pácticas, Transformación Digital: tecnologías y sus aplicaciones pácticas at MIT Professional Education
Research Design User Experience, Research Design User Experience at UXER SCHOOL
Professional Branded Content Communication, Professional Branded Content Communication at Escuela de Periodismo y Comunicación Unidad Editorial
Storytelling for influence Business/Commerce General, Storytelling for influence Business/Commerce General at IDEO U
Spanish, English, French