Alberto Ricci is a Technology Evangelist and entrepreneur with over two decades of hands-on software and product experience and a decade-plus focused on mobile and AI in developer ecosystems. At Apple he has driven adoption of iOS technologies across EMEA and Latin America, advising startups, enterprises and governments on product strategy, platform choice and go-to-market execution. He pairs executive-level strategic vision with deep engineering fluency—evident from founding consumer and specialist software companies and from low-level IoT contributions such as enhancements to the popular tzapu/WiFiManager for ESP8266. Comfortable shifting between embedded systems, Mac and mobile software, and AI-enabled products, he emphasizes a product-first mindset that balances technical rigor with market impact. Based in the UK and trained in physics, he brings a research-informed, pragmatic approach to solving high-stakes technology and adoption challenges.
10 years of coding experience
25 years of employment as a software developer
Physics, Physics at Università degli Studi di Torino
ESP8266 WiFi Connection manager with web captive portal
Role in this project:
Embedded Systems Engineer / IoT Developer
Contributions:10 commits, 2 PRs, 7 comments in 5 days
Contributions summary:Alberto primarily contributed to the core functionality of the WiFiManager library, which is designed for ESP8266-based devices. They refactored the `connectWifi()` function, enabling it to return connection status for improved usability. Further, they added a "forceAP" parameter to the `autoConnect` method, allowing users to trigger the configuration portal even if a known network is available, useful for devices with physical buttons. Additionally, they addressed compatibility with ESP-01 boards by modifying the configuration portal triggering mechanism.
Contributions:16 commits, 12 pushes, 1 branch in 16 days
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Alberto Ricci - Technology Evangelist at Apple Inc.