Summary
Alcindo Da Costa is a digital marketing and data analytics product manager with 12 years of experience bridging software engineering and marketing for global brands. He co-founded and ran a development agency before transitioning into tag management and analytics leadership at Nespresso, where he harmonized tracking across channels and markets and built tools like a Tracking ID Generator to improve data quality. Adept at both technical implementation (GTM/Adobe Tag Manager, Data Studio) and stakeholder coordination, he combines product ownership, team leadership and hands-on DevOps/reporting experience. Trained in digital marketing and Google Analytics–certified, he brings a 360° view of digital ecosystems informed by early engineering roots building large Drupal systems and enterprise reporting. Based in Lausanne, he also maintains a side involvement in real-estate e-solutions, reflecting a pragmatic entrepreneurial streak.
11 years of coding experience
9 years of employment as a software developer
Informatique, Informatique at EPSIC École professionelle de Lausanne
Professional Certificate, Marketing digital, 5.5, Professional Certificate, Marketing digital, 5.5 at ESM, Ecole de Management et de Communication
English, Portuguese, French