Alec Rothman
Director Of Product Management & Data Enablement
San Francisco Bay Area United States
Summary
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Rockstar🎓
Top SchoolAlec Rothman is a technical data and analytics leader with 11 years of experience building enterprise data products and measurement frameworks, currently directing Product Management & Data Enablement at Salesforce in the San Francisco Bay Area. He leads cross-functional teams of product managers, data scientists, and engineers to deliver trusted, foundational datasets and monitoring for marketing analytics using modern stacks like Snowflake, dbt, semantic layers, and LLMs. Alec has a track record of unifying disparate marketing, product, and sales data to enable end-to-end measurement, self-serve analytics, and data-informed decision making across large organizations. He blends hands-on engineering sensibilities—having designed scalable, GDPR-compliant analytics architectures and browser tools—with strategic product roadmapping and stakeholder alignment at executive levels. Notably, he has repeatedly translated first-party instrumentation into novel insights and operational products that expanded enterprise capabilities. He holds a BA in Economics from the University of Virginia and is skilled at making complex technical concepts accessible to business leaders.
11 years of coding experience
13 years of employment as a software developer
Bachelor of Arts (B.A.), Economics, Bachelor of Arts (B.A.), Economics at University of Virginia
Github Skills (2)
heroku9
nodejs9
Programming languages (2)
Github contributions (5)
alec-at-work/waf-explorer
Jun 2015 - Nov 2016
Contributions:14 pushes, 1 branch in 1 year 5 months
alec-at-work/tealium-dev
Nov 2017 - Jun 2018
Contributions:26 pushes, 1 branch in 7 months
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