Alejandro Abascal
Retail Media, Digital Marketing & CRM Director at The Valley Business & Tech School
Madrid, Community of Madrid, Spain
Summary
🤩
Rockstar🎓
Top SchoolAlejandro Abascal is a seasoned digital commerce and retail media leader with deep hands-on experience building eCommerce, D2C and marketplace businesses at Amazon, Alibaba and Samsung. He has repeatedly turned strategy into measurable growth—launching Android in Spain, leading inaugural Black Friday and Prime Day operations, and scaling AliExpress and Miravia category clusters. At Samsung he directs Retail Media, CRM and customer-data strategies, managing multi-million euro budgets and full-funnel KPIs while advising VP/CMO and aligning with global HQ. A tech early adopter (first modem in 1994) and trained telecom engineer, he blends analytical rigor with product and commercial instincts across Electronics, FMCG, Home and Beauty. He is also an educator and industry thought leader, teaching retail media and eCommerce at top business schools while driving AI-driven personalization and measurement pilots in market. Colleagues describe him as a collaborative, inclusive leader who builds high-performing teams and pragmatic experiment-driven roadmaps.
7 years of coding experience
9 years of employment as a software developer
MSc Telecommunication Engineering, MSc Telecommunication Engineering at University of Deusto
English, Spanish, Basque, German
Github Skills (115)
game-development10
schema10
data-driven10
game-engine10
mount10
api10
rust10
postgresql-database10
open-source10
bevy10
pgsql9
graphql-api9
middleware9
knexjs9
payment9
Programming languages (7)
Github contributions (5)
pascualex/ulneron
Aug 2022 - Oct 2022
Contributions:97 commits, 92 pushes, 2 branches in 2 months
Pascualex/zongband
Feb 2021 - Nov 2021
Contributions:2 releases, 4 PRs, 68 pushes in 9 months
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