Alejandro Lancaster-jones
General Management at Tractojal
Guadalajara, Jalisco, Mexico
Summary
👤
Senior🎓
Top SchoolAlejandro Lancaster-Jones is a marketing entrepreneur and general manager with 11+ years leading eCommerce and digital transformation initiatives from Guadalajara, Mexico. As founder/GM of Vende.io and leader at Equestrian Digital, he combines hands-on web development (HTML, CSS, PHP, MySQL) and UX-focused design with strategic experience in nationwide marketing, purchasing, negotiation and analytics. He has built and launched web stores and online sales channels for agencies and enterprises, blending technical implementation skills with video, audio and postproduction expertise to craft compelling digital experiences. Educated across Monterrey, USC and IEBS, he pairs international negotiation training with a master’s in web analytics and usability—an uncommon mix that informs data-driven merchandising and UX decisions. Outside pure tech, he also runs a long-standing parts distribution business, demonstrating operational grit and B2B supply-chain experience.
11 years of coding experience
3 years of employment as a software developer
High School, High School at Tecnológico de MonterreySchool of Cinematic Arts, Television and Cinematic Production, School of Cinematic Arts, Television and Cinematic Production at University of Southern CaliforniaMaster's Degree, Analítica Web, Usabilidad y Experiencia de Usuario, Master's Degree, Analítica Web, Usabilidad y Experiencia de Usuario at IEBSNegotiation Specialized Track, Marketing, Exchange, Negotiation Specialized Track, Marketing, Exchange at École Supérieure de Commerce de ParisLicenciatura en Mercadotecnia, International Marketing, Licenciatura en Mercadotecnia, International Marketing at Instituto Tecnológico y de Estudios Superiores de Monterrey
English, French, Spanish, Catalan
Stackoverflow
972reputation
132kreached
14answers
5questions
Github Skills (42)
flutter-plugin10
flutter-apps9
android9
collections9
flutter8
reactive-programming8
cross-platform8
php8
ios8
ecommerce7
magento7
material-design7
dart7
firebase6
ssms6
Programming languages (4)
Github contributions (5)
lancasterjones/quiniela
Feb 2015 - Jun 2015
Contributions:286 commits, 28 pushes in 3 months
vende/Traduccion_Magento_Espanol
Aug 2015 - Oct 2016
Contributions:68 pushes in 1 year 1 month
conmagento2magentoespa-ol
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