Alejandro Mora is a partner at AUL Worldwide with five years of experience leading talent acquisitions and strategic initiatives for major Latin music events from Miami. He curates artist line-ups and brand partnerships for festivals such as Baja Beach Fest and Sueños Music Festival, blending commercial acumen with a deep appreciation for audience experience. Alejandro combines talent scouting with hands-on music production, actively experimenting in urban genres as Jr.MC & Anays, which gives him creative credibility when negotiating artist relationships. His bilingual Cuban background informs a strong cultural sensibility and network across Latin music scenes. Known for spotting rising talent and aligning them with strategic brand opportunities, he helps festivals deliver memorable, culturally resonant programs.
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