Alex Barker

Senior Manager at Simon-Kucher

New York, New York, United States
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Summary

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Rockstar
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Alex Barker is a Senior Manager based in New York with 19 years of experience at the intersection of technology and go-to-market strategy, currently leading TMT software engagements at Simon-Kucher. He blends deep analytics and marketing measurement expertise—built through roles at Ipsos, Neustar MarketShare, and consulting firms—with hands-on C/C++ engineering contributions to notable open-source projects like Mixxx and libuiohook. That unusual mix of technical rigor and commercial strategy enables him to translate low-level system improvements (audio engine stability, cross-platform input hooks) into product and market impact. An MBA from Cornell complements his consulting pedigree at The Alexander Group and client-facing experience in pricing, sales strategy, and commercial effectiveness. He also has a track record of mentoring and leading teams through both nonprofit and professional initiatives, indicating a practical leadership style focused on measurable outcomes. Comfortable toggling between code-level problem solving and boardroom strategy, he brings rare cross-functional fluency to software-driven businesses.
code19 years of coding experience
bookKent Denver School
bookMBA, MBA at Cornell Johnson Graduate School of Management
bookCollegiate School
bookBachelor’s Degree Economics and Psychology, Bachelor’s Degree Economics and Psychology at Trinity College-Hartford
bookShanghai China Study Abroad, Shanghai China Study Abroad at Fudan University
languagesEnglish, French
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Stackoverflow

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4,371reputation
342kreached
241answers
17questions
Badges
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top-5%
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Github Skills (21)

c-language10
windows10
c-programming10
audio10
macos10
cprogramming-language10
multiplatform9
cross-platform9
php9
datepicker6
jquery-ui6
android6
linux6
laravel6
jquery6

Programming languages (19)

C#JavaC++CHTMLTypeScriptQMLDockerfile

Github contributions (5)

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kwhat/libuiohook

Sep 2013 - Jul 2022

A multi-platform C library to provide global keyboard and mouse hooks from userland.
Role in this project:
userFull-stack Developer
Contributions:15 reviews, 599 commits, 118 PRs in 8 years 10 months
Contributions summary:Alex's contributions primarily focused on the development of a multi-platform C library for global keyboard and mouse hooks. Their work included implementing macOS-specific code for key and modifier event handling, including Unicode and keyboard layout conversion. In addition to this, the user made code improvements to the Windows hook by addressing a potential thread safety issue and other minor fixes. These changes resulted in a more robust and platform-agnostic hooking library.
keyboard-hookswindowsc-librarylinuxmouse
mixxxdj/mixxx

Jul 2011 - Dec 2014

Mixxx is Free DJ software that gives you everything you need to perform live mixes.
Role in this project:
userBack-end Developer
Contributions:25 commits in 3 years 5 months
Contributions summary:Alex primarily focused on fixing and refining the `EngineFilterIIR` component within the Mixxx DJ software. Their commits reveal modifications to header inclusions, addressing memory allocation issues, and correcting type declarations. These changes indicate a focus on improving the stability and correctness of the audio processing engine, which is critical for the software's core functionality. The modifications demonstrate knowledge of C/C++ and understanding of how audio filters are implemented.
everythingwindowshidmidilinux
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