Summary
Alex Bates is a seasoned data and marketing leader with 11+ years of experience driving enterprise data, AI and digital transformation at PageGroup and across global B2B/B2C businesses. As Managing Director of Group Data, Insights & Activation he defines and delivers large-scale data, BI, AI and RPA programmes that turn analytics into measurable commercial value. He combines deep marketing and CRM expertise with strong data governance and MarTech know-how to bridge business, IT and analytics teams and accelerate customer engagement and lead generation. Known for building KPI-driven, high-performing teams, Alex excels at pragmatic, fast-paced innovation that balances governance with speed to market. A marketer-turned-data-executive, he brings uncommon commercial sensitivity to technical strategy, ensuring data initiatives directly unlock revenue and operational efficiency.
11 years of coding experience
19 years of employment as a software developer
Business studies and finance, Business studies and finance at Birmingham City University
The Cathedral School, Wells
Postgraduate Diploma Digital Marketing, Postgraduate Diploma Digital Marketing at IDM
2:1 leisure policy and administration, 2:1 leisure policy and administration at University of Brighton