Alex Bauer
Co-Founder, Product at Upside
California, United States
Summary
👤
Senior🎓
Top SchoolAlex Bauer is a product-focused founder and former Head of Product with 13 years of experience building and positioning privacy-conscious mobile measurement and growth platforms. Based in California, he co-founded Upside to bring next-gen revenue attribution to B2B GTM teams after leading product, marketing, and strategy at Branch through industry-shaping shifts like AppTrackingTransparency and SKAdNetwork. Alex blends hands-on mobile engineering (notably contributions to Branch’s Android and Cordova SDKs for deep linking and attribution) with cross-functional leadership—managing PM, analytics, design, and go-to-market teams and serving as a public industry voice. His background as a classical pianist and educator surfaces in disciplined product craft and a knack for clear, persuasive storytelling that reshaped market category messaging.
13 years of coding experience
11 years of employment as a software developer
University of KansasBachelor of Music Piano Performance, Bachelor of Music Piano Performance at The New School
German, Spanish
Stackoverflow
1reputation
0reached
0answers
0questions
Github Skills (16)
deeplink10
javas10
ionice10
phonegap10
android-sdk10
sdk10
mobile-development10
ionic10
deep-linking10
native-android10
android10
android-development10
cordova10
java10
api9
Programming languages (6)
Github contributions (5)
BranchMetrics/android-branch-deep-linking-attribution
Jun 2014 - Mar 2019
The Branch Android SDK for deep linking and attribution. Branch helps mobile apps grow with deep links / deeplinks that power paid acquisition and re-engagement campaigns, referral programs, content sharing, deep linked emails, smart banners, custom user onboarding, and more.
Role in this project:
Mobile Developer (Android)
Mobile Developer (Android)Contributions:266 commits, 53 PRs, 138 pushes in 4 years 9 months
Contributions summary:Alex made extensive changes to the `Branch Android SDK for deep linking and attribution` repository. The commits primarily involve modifications and refactoring of existing Java code, with a focus on renaming and restructuring core classes and methods within the `io.branch.referral` package. The user also appears to be involved in updating the SDK to support Fabric integrations. The changes include improvements to session handling and event tracking, and also fixes for handling the direct deep linking functionality.
onboardingreferralsharinglinkingcampaigns
BranchMetrics/cordova-ionic-phonegap-branch-deep-linking-attribution
Dec 2015 - Nov 2016
The Branch Cordova Ionic Phonegap SDK for deep linking and attribution. Branch helps mobile apps grow with deep links / deeplinks that power paid acquisition and re-engagement campaigns, referral programs, content sharing, deep linked emails, smart banners, custom user onboarding, and more.
Role in this project:Mobile Developer (Android/iOS)
Mobile Developer (Android/iOS)Contributions:49 releases, 199 commits, 118 PRs in 10 months
Contributions summary:Alex's primary contribution focused on enhancing the Branch Cordova Ionic Phonegap SDK. They added support for App Links, which involved modifying the `BranchDevice.java` file to capture and process app link identifiers, push identifiers, and other relevant data from the intent. Further contributions include resolving compilation errors and merging code from the master branch. The user worked on improving the core functionality of the SDK.
onboardingreferralionic-cordovasharinglinking
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