Alex Cheng
Director, Data Operations - Digital Platform Engineering
Los Angeles, California, United States
Summary
👤
Senior🎓
Top SchoolAlex Cheng is a data and martech leader with 9 years of experience architecting enterprise-grade analytics and customer-data platforms for companies like ServiceNow and Adobe. He designs and delivers CDP, RTCDP, and lead-gen integrations—often ahead of schedule and under budget—to unify customer profiles, enable multi-touch attribution, and drive behavior-driven lead scoring. Known for rapid prototyping, he built in-house identity stitching and CDP capabilities in under six months and cut form-to-assignment latency through redesigned lead-gen architectures. His background blends econometrics, financial analysis, and web behavior analytics, with hands-on skills in ad tech, Adobe and Google stacks, and big-data instrumentation for ML-ready datasets. Bilingual in Mandarin and English, he pairs technical rigor with business fluency to operationalize privacy controls (CPRA/GDPR) and measurable marketing efficiency across global digital ecosystems.
9 years of coding experience
7 years of employment as a software developer
MS Accountancy Accounting, MS Accountancy Accounting at San José State UniversityUniversity of California, San DiegoMaster of Business Administration Concentration in Finance, Master of Business Administration Concentration in Finance at Santa Clara University Leavey School of BusinessProgramming languages (1)
Github contributions (5)
acheng1230/NBA_Player_Types
Mar 2017 - Mar 2021
Contributions:15 commits, 14 pushes, 1 branch in 4 years
acheng1230/Udacity_DataScientist_Nanodegree
May 2020 - Sep 2020
My repository for Udacity Data Scientist Nanodegree projects
Contributions:80 pushes, 1 branch in 3 months
nanodegreeudacitydata-sciencedata-scientist-nanodegreescientist
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