Alex Edelstein
SVP Product Management, Salesforce Automation
San Francisco, California, United States
Summary
👤
Senior🎓
Top SchoolAlex Edelstein is an applied AI and automation product leader with 12+ years driving Salesforce Flow, Orchestrator, RPA, and Einstein-driven decisioning from hands-on product roles to SVP of Product Management. He combines deep product strategy with engineering pedigree—early-career experience at Microsoft and Netscape and a history of founding and scaling startups like Fr8 and Servio—enabling him to bridge developer tooling, enterprise workflows, and business outcomes. Based in San Francisco, he leads integrations across Slack and Next Best Action infrastructure while stewarding AI-infused automation across the Flow family. An active open-source contributor, he created LightningFlowComponents—the largest unofficial Flow repo—and personally contributed backend email/sendgrid integrations and tests, highlighting a willingness to dive into implementation details. Known for translating complex decisioning and orchestration challenges into usable platform features, he pairs strategic vision with pragmatic shipping.
12 years of coding experience
25 years of employment as a software developer
AB Engineering Sciences, AB Engineering Sciences at Harvard UniversityMBA, MBA at University of California, Berkeley, Haas School of Business
English, French, Japanese
Stackoverflow
518reputation
24kreached
13answers
15questions
Github Skills (15)
unit-testing10
apex10
salesforce10
sendgrid-mail9
sendgrid9
flowjs8
act8
debugging6
heroku6
asp-net6
protractor6
sms-gateway6
visual-studio6
asp-net-identity6
angularjs6
Programming languages (8)
Github contributions (5)
alexed1/LightningFlowComponents
Dec 2017 - Jan 2023
A collection of unofficial Flow extensions that can be used to enhance Salesforce Flow and Orchestrator.
Role in this project:
Back-end Developer
Back-end DeveloperContributions:497 reviews, 953 commits, 796 PRs in 5 years 2 months
Contributions summary:Alex's commits primarily involve testing and development within the `SendEmailviaSendGrid` component, suggesting contributions to backend email functionality. The code changes focus on testing various email sending features, including attachments and bcc, suggesting the user was working on enhancing email sending capabilities. Furthermore, the user appears to be implementing unit tests for the Salesforce platform, focusing on integration with SendGrid.
lightning-componentsalesforce-floworchestratorscreen-flowsflow-actions
alexed1/FlowTestGenerator
Jun 2020 - Sep 2021
Contributions:1 review, 9 commits, 8 PRs in 1 year 3 months
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