Alex Fadeev is a product design leader and founder with 14 years of hands-on experience and nearly 20 years of practice shaping complex digital products, design systems, and AI-enhanced interfaces. As Head of Design at AF-Design and former lead designer at companies like idocs and UpsilonIT, he specializes in building scalable design systems that synchronize design with code and speed cross-functional delivery. He combines systematic business-process decomposition with user-centered design to translate strategic objectives into practical, measurable product features. Alex has a track record of modernizing legacy products, shipping hundreds of screens, and integrating machine learning to personalize user journeys. An entrepreneur who also founded a resilient boardgame business that reached self-sufficiency amid crises, he brings both product rigor and operational pragmatism to design leadership. Based in Batumi, Georgia, he mentors and teaches design while continuously evolving workflows and tooling to keep teams productive.
14 years of coding experience
11 years of employment as a software developer
Minsk State High School of Art
Bachelor of Architecture (B.Arch.), Architecture, Bachelor of Architecture (B.Arch.), Architecture at Minsk State Architect College
Contributions:8 pushes, 1 branch, 3 tags in 3 days
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