Summary
Alex Fell is a Principal Software Architect based in England with over 16 years as a hands-on technical contributor and more than a decade of leadership experience building and scaling engineering organisations. He has a strong full-stack background across JavaScript/TypeScript, Python, Kotlin, Java and C#, and has led TV and embedded platform engineering at scale—most recently overseeing TV app strategy and a 50+ organisation as VP at DAZN and now shaping architecture at Miro. Alex combines delivery-focused engineering (migrations to React, monorepos, OpenAPI-driven tooling) with people-first management, having grown teams rapidly while implementing processes that reduce toil and improve career progression. He has deep expertise in productising client-side experiences on constrained devices (set-top boxes, TV integrations) and in modern cloud-native CI/CD practices. Not immediately obvious is his long-running appetite for tooling and automation: he’s built bespoke code/type generation and build-time IoC solutions to keep large projects maintainable. Trained in multimedia technology, he bridges creative UX concerns with robust backend and platform engineering to deliver performant, production-grade systems.
13 years of coding experience
14 years of employment as a software developer
bsc Multimedia Technology and Design, bsc Multimedia Technology and Design at Brunel University of London
English