Alex Ford
Senior UX UI Designer at VodafoneThree
London, England, United Kingdom
Summary
👤
Senior🎓
Top SchoolAlex Ford is a Senior UX/UI Designer based in London with 11 years of experience crafting user-centered digital products that blend elegant visuals with front-end engineering rigour. He leads design execution at VodafoneThree, driving impactful features like eSIM activation and omnichannel device repair flows while mentoring junior designers and advancing DesignOps and design system adoption. Comfortable across research, interaction design, and implementation, Alex has repeatedly built Figma-based systems and collaborated closely with engineers to turn components into production-ready libraries. His open-source contributions include performance and memory-leak fixes to a widely used Ember select component, reflecting a practical attention to robustness behind the UI. Known for turning complex journeys into clear, usable experiences, he pairs strategic thinking with hands-on prototyping and measurable product outcomes.
11 years of coding experience
3 years of employment as a software developer
Sir Henry Floyd Grammar School and Performing Arts CollegeBachelor of Arts (BA) Journalism, Bachelor of Arts (BA) Journalism at De Montfort University
Stackoverflow
1reputation
0reached
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Github Skills (9)
component-development10
javascript10
front-end-development10
ember10
typescript-types9
typescript9
typescripts9
testing8
refactoring7
Programming languages (7)
Github contributions (5)
cibernox/ember-power-select
Sep 2020 - Oct 2020
The extensible select component built for ember.
Role in this project:
Front-end Developer
Front-end DeveloperContributions:1 review, 8 commits, 5 PRs in 1 month
Contributions summary:Alex primarily focused on enhancing the `ember-power-select` component, addressing memory leak issues related to PromiseProxy objects. Their work involved removing observers and event handlers to prevent accumulation in the JavaScript heap, particularly during component teardown and 'selected' value updates. They refactored code for clarity, extracting utility methods like `isPromiseProxyLike` and event handler methods. Furthermore, the user ensured proper event handling and data flow for the component, specifically when using mouse events and also addressed integration tests.
emberjsember-addonemberextensible
remember-me/rsvpeanut-app
Jan 2015 - Feb 2015
Contributions:67 commits, 2 PRs, 47 pushes in 11 days
planjavascriptmasteremberfrontend
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