Summary
Alex Frith is a seasoned software engineer with a decade of experience building web applications and front-end systems, currently contributing to Westpac while running his freelance studio frithir.com. He progressed from hands-on PHP/WordPress development to senior frontend engineering and Scrum leadership roles, demonstrating a practical blend of UI craftsmanship and delivery discipline. Based in Queensland, Australia, Alex has a track record of shipping customer-facing sites and complex front-end features for agencies and enterprises alike. His dual life as an in-house engineer and long-running freelancer gives him a pragmatic appreciation for both product timelines and maintainable codebases.
10 years of coding experience
15 years of employment as a software developer