Alex Haproff
Director at Writepush Technology Consultancy
Stony Stratford, England, United Kingdom
Summary
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SeniorAlex Haproff is an engineering leader and director with 15+ years of experience building and modernising platforms across retail, fintech and media. He combines hands-on JavaScript fluency with strategic technology leadership, having led Platform X at Frasers Group to align architecture and delivery across ~40 engineers and multiple squads. Alex has a track record of migrating legacy on-prem systems to cloud-native AWS and GCP solutions, introducing serverless, Kubernetes and infrastructure-as-code to cut costs and improve delivery cadence. He excels at translating executive goals into technical roadmaps, setting OKRs, and evaluating SaaS/third-party solutions to accelerate product outcomes. Known for balancing big-picture strategy with practical implementation, he also runs his own technology consultancy, keeping him close to hands-on engineering and emerging tools.
10 years of coding experience
17 years of employment as a software developer
English
Github Skills (32)
mailchimp10
docker10
marketplace10
commerce10
cart10
mongodb10
ecommerce9
storefront9
javascript9
reactioncommerce9
nodejs9
react9
graphql9
kubernetes7
key-value4
Programming languages (4)
Github contributions (5)
writepush-labs/eventor
Jan 2017 - Apr 2017
Contributions:1 release, 31 commits, 19 pushes in 2 months
mannum/eventor
May 2016 - Jul 2016
Contributions:3 releases, 2 pushes, 1 branch in 2 months
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