Alex Heying is a Lead UX Designer and full-stack-minded creative with 12 years of experience designing product-led digital experiences for both enterprise and D2C businesses from Los Angeles. He currently shapes software and design systems at 3M’s Safety & Industrial group, where he also drives organizational practices and Figma upskilling to improve cross-functional delivery. Previously he led UX for a B2B SaaS that scaled through a product overhaul and measurable growth, and as a freelancer he commissioned subscription UX for SharkNinja while mentoring junior designers. Alex pairs visual craft (BFA-trained, with animation study abroad) with pragmatic product strategy—favoring measurable improvements over “design for design’s sake.” He’s as comfortable specifying onboarding wizards and analytics dashboards as he is auditing global design systems and guiding developer collaboration. A habit of hands-on teaching and cross-team facilitation means his impact often shows up in faster onboarding, clearer dev handoffs, and higher conversion metrics.
12 years of coding experience
3 years of employment as a software developer
Animation Video Art, Animation Video Art at Bezalel Academy of Art and Design
Bachelor of Fine Arts - BFA, Bachelor of Fine Arts - BFA at San Francisco Art Institute
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