Alex Ivanovsky is a founding designer and entrepreneur with a decade of experience turning creative practice into product, currently building personalised, malleable software at Wabi after founding W1D1 — an app that gamifies daily group creativity workouts. His background spans art direction and product design for media, magazines, and apps, with senior design roles at Replika and brand-led redesigns like Tiggy. He blends editorial sensibility from early magazine work with product-first thinking, obsessing over how small, repeatable interactions cultivate long-term creative habits. Based in London, he couples hands-on design leadership with a conviction that creativity can be trained and scaled through thoughtful software.
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