Alex Iwaniuk
Founder at ROAS Architects
Flevoland, Netherlands
Summary
🤩
Rockstar🎓
Top SchoolAlex Iwaniuk is a founder and seasoned software engineer with 18 years of experience who builds resilient data foundations that turn fuzzy ad spend into predictable ROAS. He combines deep backend and frontend engineering chops—demonstrated in prior roles at Athens Research and TomTom—with a decade of hands-on marketing and media-buying experience to solve attribution and tracking at scale. Alex specializes in Server-Side Tagging, CRM-to-ad-platform integrations, and B2B attribution models, having halved data loss for clients and doubled ROAS on six-figure monthly ad budgets. He’s an active contributor to open-source projects (notably adding re-frame integrations to the Athens knowledge-graph) and brings a practitioner’s eye for performance, scalability, and measurable business impact. Trained in computer science with leadership study at MIT xPRO, he thrives at the intersection of engineering rigor and growth-focused marketing. Unobvious but telling: Alex often treats ad platform AI as another distributed system to be debugged and optimized, which is how he turns noisy signals into strategic advantage.
18 years of coding experience
18 years of employment as a software developer
Master, Computer Science, Master, Computer Science at Uniwersytet im. Adama Mickiewicza w PoznaniuOrganizational Leadership, Organizational Leadership at MIT xPRO
Polish, English, Dutch
Github Skills (6)
clojurescript10
re-frame10
front-end-development6
knowledge-graph5
notepad4
evernote4
Programming languages (5)
Github contributions (5)
athensresearch/athens
Mar 2021 - Sep 2022
ATHENS IS NO LONGER BEING ACTIVELY MAINTAINED. Athens is an open-source, collaborative knowledge graph.
Role in this project:
Back-end Developer
Back-end DeveloperContributions:268 reviews, 765 commits, 250 PRs in 1 year 6 months
Contributions summary:Alex's commits primarily involve integrating re-frame, a ClojureScript framework, into the Athens project. They implemented functions for re-frame integration, adding new block functionality to the application. The contributions indicate a focus on enhancing the application's features, particularly around the functionality of blocks and links.
actively-maintainedknowledgeknowledge-baseathensknowledge-graph
cch1/http.async.client
Mar 2010 - Sep 2014
Async Http Client - Clojure
Contributions:385 commits in 4 years 7 months
async-httphttp-clientasync-http-clientasyncclojure
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