Summary
Alex Joyce is a seasoned principal engineer and co-founder based in Sydney with over a decade of hands-on experience building high-scale platforms and product-led engineering teams. His career spans senior and technical leadership roles across enterprises and startups—including amaysim, Coles Group, IAG, Atlassian and News Corp—where he’s led architecture, dev-ops, integrations and product delivery. He has a strong track record of turning proofs-of-concept into enterprise-grade software, shipping serverless verticals, and architecting customer-facing systems and data warehouses. Comfortable switching between hands-on coding and strategic technical direction, Alex repeatedly bridges product, engineering and commercial needs. He’s also experienced in leading offshore teams and managing end-to-end projects from wireframes to production. Based on his pattern of roles, he excels at scaling engineering practices in both fast-moving startups and complex corporate environments.
14 years of coding experience
19 years of employment as a software developer
Knox Grammar School
English