Alex Korotkov is a Tech Lead and serial startup founder with over 10 years of experience building consumer applications that have reached millions of daily active users. Based in the San Francisco Bay Area, he blends hands-on engineering (notably in iOS and AI-driven consumer products) with product leadership across multiple early-stage ventures. He currently leads GRWM - AI Stylist and previously founded or led startups in sleep tech, AR/ML, and consumer sustainability-focused projects. Alex is motivated by nature and sustainability, aiming to create a social app that could shift paradigms in environmental impact while scaling to mass audiences. His career shows a pattern of rapidly iterating from prototype to production and taking cross-functional teams through growth phases. Colleagues would describe him as a founder-first engineer who pairs consumer-grade UX sensibility with production-grade reliability.
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