Managing Director Head Of Digital Products at Monster Interactive China
Shanghai, Shanghai, China
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Summary
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Senior
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Top School
Alex Lam is a senior digital product and marketing leader with two decades of experience helping global brands enter and scale in China through mar-tech, CRM and performance-driven campaigns. As Managing Director and Head of Digital Products at Monster Interactive China, he combines technical know-how with creative ops to build data management systems, run CRM activations and operate social and paid media for clients from 3M and Shell to L'Oreal and Tencent. He has led digital strategy and delivery across agencies including Edelman and Publicis, repeatedly translating market insight into disruptive, revenue-focused digital experiences. Based in Shanghai, Alex is especially adept at bridging foreign brand requirements with local digital ecosystems and has a track record of turning analytics into eye-catching creative and measurable business outcomes.
Contributions:16 commits, 14 pushes, 1 branch in 7 months
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