Summary
Alex Lazaris is a designer and creative director with 18 years of experience crafting brand systems and leading global creative teams for clients like Adobe, Epic Games, Twitch, Meta, Hilton and Balenciaga. He combines strategic research and storytelling with hands-on craft, having built and managed organizations of 30+ people and scaled design functions across startups and enterprises. At Epic and Twitch he launched new lines of business and rebrands, and at Meta he shaped AI model aesthetics and ethical frameworks for synthetic media. He runs his own studio, Lazaris, overseeing end-to-end brand development from naming to rollout while maintaining a public presence as an Adobe Live host and educator. Equally at home in pixel-level execution and org design, he’s known for creating award-winning, widely seen work that balances creative ambition with practical business outcomes. Beyond traditional design, he’s a tinkerer and part-time engineer who applies testing and troubleshooting instincts to prototype-driven creative tooling.
9 years of coding experience