Summary
Alex Leo is a senior product and audience strategist with 11+ years building growth, engagement, and revenue for major publishers and media platforms. As SVP of Product & Strategy at RebelMouse he leads cross-functional design, analytics, and adops teams to ideate products, drive redesigns, and scale audience development for clients. Previously he grew organic traffic and social reach at Yahoo, The Daily Beast, and Reuters, and built HuffPost Comedy into one of the site’s top sections—demonstrating a rare mix of editorial instincts and product rigor. He designs and tests emerging business models including subscriptions, memberships, and newsletter-driven funnels while partnering closely with sales and engineering to deliver measurable results. Based in Washington, DC, he combines formal UX training (MS in User Experience Design) with deep newsroom experience to translate editorial needs into high-impact product features. He’s a digital-native pragmatist—unafraid of tedious execution—and known for turning content ideas into scalable audience machines.
11 years of coding experience
4 years of employment as a software developer
Irish Studies, Irish Studies at National University of Ireland
BA, English, BA, English at Wesleyan University
Vietnamese Language and Literature, Vietnamese Language and Literature at Vietnam National University, Ho Chi Minh City
Master of Science - MS, User Experience Design, Master of Science - MS, User Experience Design at Kent State University