Alex Levashov is a director and e-commerce strategist with 11+ years delivering digital transformation, analytics-driven marketing and end-to-end Magento/BigCommerce implementations for enterprise and boutique clients. He combines hands-on technical fluency (AWS, Adobe Commerce Cloud, Google Analytics/GA4, GTM, SQL and R) with product and project leadership, managing distributed teams and full P&L responsibility. Alex has repeatedly led replatforms, CRM/CDP selections and integrations across complex ecosystems (ERP, payment gateways, email, reviews) while driving conversion optimization and growth-hacking tactics. He founded and runs a boutique consultancy that bridges tactical execution and strategic planning, from wireframes and prototypes to Shiny dashboards and performance tuning. Comfortable switching between board-level business cases and low-level data mapping, he’s known for turning messy analytics into actionable roadmaps. Based in Melbourne, he blends entrepreneurial experience with formal training (MBA, PRINCE2) and a knack for scaling commerce operations without losing product focus.
11 years of coding experience
2 years of employment as a software developer
MBA Business Administration, MBA Business Administration at Melbourne Business School
Statement of accomplishment with distinction Managing Fashion and Luxury Companies, Statement of accomplishment with distinction Managing Fashion and Luxury Companies at Coursera/SDA Bocconi
PRINCE2 Practitioner Project management, PRINCE2 Practitioner Project management at Codarra
Contributions:3 PRs, 45 pushes, 2 branches in 2 years 3 months
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