Alex Loizou is a founder and product-led technology leader with 13 years of experience building consumer marketplaces and product teams from idea to scale. He co-founded Trouva, serving as CTO/CPO and later CEO, and now leads product strategy as Founder and CPO of Clove out of London. Trained in media informatics and information systems at University of Cologne and LSE, he blends technical craftsmanship with product design and operational leadership. Alex has a track record of connecting engineering, data and merchandising to unlock retail network effects and rapid growth. He thrives on turning ambiguous problems into repeatable systems and is known for shifting between deep technical work and high-level company strategy. His background in Entrepreneur First’s early cohort hints at a long-standing appetite for high-risk, high-reward ventures.
13 years of coding experience
10 years of employment as a software developer
BA Media Informatics / Media Science Computer Software and Media Applications, BA Media Informatics / Media Science Computer Software and Media Applications at University of Cologne
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