Alex Maslov is an International Sales Manager at Eltex with 11 years of hands-on IT and product delivery experience, blending a developer/DevOps background with commercial and entrepreneurial instincts. Formerly founder and managing director of DriverCam in New Zealand, he built the business end-to-end—sales, import logistics, marketing and a Shopify storefront that became the primary channel. His earlier career as a build and automation engineer and application developer gave him deep experience in CI/CD, testing frameworks, and full-stack .NET systems, enabling him to translate technical capabilities into market-ready product propositions. Comfortable working across cultures and time zones from Russia to New Zealand, he focuses on expanding international presence by aligning technical feature sets with customer needs. Colleagues note his rare combination of code-level fluency and commercial strategy, which helps bridge engineering and sales to accelerate adoption of complex network hardware.
11 years of coding experience
11 years of employment as a software developer
Alumnus (Specialist), Information Systems Security Engineer (ISSE), Alumnus (Specialist), Information Systems Security Engineer (ISSE) at Novosibirsk State University of Economics and Management (NSUEM)
A Bachelor of Computer and Information Sciences at Level 7 and Honours at Level 8, Computer and Information Sciences, General, A Bachelor of Computer and Information Sciences at Level 7 and Honours at Level 8, Computer and Information Sciences, General at New Zealand Qualifications Authority Assessment
Contributions:13 pushes, 5 branches in 2 years 5 months
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