Summary
Alex Mcroberts is a Director of AI Engineering with 16 years of experience building and scaling product-focused engineering organizations across cloud, embedded, and consumer-facing platforms. He currently leads AI rollout and developer-experience tooling at Hootsuite, having previously driven major platform rewrites, API and App Directory strategy, and a company-wide accessibility uplift. Comfortable spanning product, design, and engineering, Alex blends hands-on systems architecture—migrations to Kubernetes, Go, and native mobile—with people leadership and cross-functional partnerships. His background includes applied machine learning and cloud connectivity for automotive safety at Damon and headworn device platforms at Intel, reflecting a knack for bringing hardware-adjacent systems into robust cloud ecosystems. He pairs formal training in product and financial leadership with a pragmatic user-centered approach, and often uncovers operational efficiencies by introducing automation and AI agents to developer workflows.
16 years of coding experience
13 years of employment as a software developer
Leading Through Financial Excellence, Leading Through Financial Excellence at MIT Sloan School of Management
Sullivan Upper School
Bachelor’s Degree BEng Software Engineering, Bachelor’s Degree BEng Software Engineering at Ulster University
Product Management Certification, Product Management Certification at UBC Sauder School of Business
English