Summary
Alex Nebot is a seasoned marketing director with over 15 years of experience leading growth and digital transformation across retail, F&B, entertainment and hospitality, currently heading marketing at UDON Asian Food in Barcelona. He combines deep expertise in e-commerce, CRM and performance channels with a hands-on approach to media ownership—designing 360º campaigns that tie TV, OOH and digital analytics to measurable KPIs like CAC, LTV and footfall. A pragmatic data-driven leader, Alex has built loyalty programs and marketing automation implementations for organizations with millions of customers while also championing AI-driven personalization to boost ROI. He excels at connecting cross-functional teams (retail, hospitality, revenue, agencies) to deliver coherent customer journeys and scalable omnichannel strategies. Beyond corporate roles he has taught digital marketing and continually upskills (Master’s in AI in progress), reflecting a rare mix of tactical execution and strategic learning. Colleagues describe him as an empathetic, resilient mentor who fosters high-performing teams and turns complex challenges into commercial outcomes.
8 years of coding experience
12 years of employment as a software developer
Master's degree Artificial Intelligence, Master's degree Artificial Intelligence at ISDI
Product Manager, Product Manager at EADA Business School
Master's degree Marketing/Marketing Management General, Master's degree Marketing/Marketing Management General at Esade
Bachelor of Business Administration (BBA) Business Bachelor, Bachelor of Business Administration (BBA) Business Bachelor at Universitat Ramon Llull
English