Alex Parish
Principal Software Engineer at Tastebuds.fm
London, England, United Kingdom
Summary
👤
Senior🎓
Top SchoolAlex Parish is a Principal Software Engineer and product-focused leader with two decades of experience building high-performance web experiences and mobilising cross-functional teams to deliver measurable business impact. Based in London, he currently drives tooling, experimentation and page-load performance initiatives at RS Group while also maintaining Tastebuds, the music-dating startup he co-founded and grew to over a million users through hands-on front-end development and creative growth campaigns. Comfortable spanning strategy and execution, Alex pairs expertise in JavaScript, Node.js and React with a strong background in conversion rate optimisation, SEO and digital transformation. His career blends agency and in-house leadership—from Technical Director at Edelman to senior roles at Argos and Deutsche Bank—making him adept at translating user needs into performant, production-ready systems. An unusual strength is his combination of physics training and entrepreneurial marketing experience, which helps him approach performance problems with analytical rigor and growth-minded creativity.
12 years of coding experience
13 years of employment as a software developer
BSc (Hons) Physics, BSc (Hons) Physics at University of Nottingham
Github Skills (117)
pluggable10
css-in-js10
styled-components10
automation10
javascript10
webdriver10
browser10
devtools10
mobile-automation10
cucumber10
dom10
preact10
jasmine10
webdriverio10
virtual-dom10
Programming languages (4)
Github contributions (5)
alexparish/fluxible
Mar 2017 - Sep 2017
Contributions:2 PRs, 2 pushes, 2 branches in 6 months
fluxpluggable
alexparish/next-polyfill-test
Feb 2020 - Jul 2020
Contributions:1 PR, 1 push, 1 branch in 5 months
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