Alex Ross is a serial founder and seasoned engineering leader with 13 years building high-growth consumer products and teams, currently CEO and Co‑Founder of Greg, an Index- and First Round-backed app that helps people keep plants thriving. He previously scaled engineering at Tinder as Director of Engineering, founding Growth and Trust & Safety teams that cut fraud by over 90% and decoupled signup from Facebook to drive double-digit signup growth. As Enplug’s founding CTO/COO he took a core product from PMF to $5M+ ARR and an eventual acquisition, blending deep hands-on engineering with commercial execution. Alex advises and invests across space infrastructure, AI for healthcare, and D2C brands, reflecting a pattern of backing technically ambitious, product-led companies. He pairs technical depth in ML and backend systems with a talent for building cross-functional teams and go-to-market strategies. Less obvious: he moves fluidly between consumer mobile experiences and capital-intensive sectors like reusable rockets, signaling a rare comfort with both rapid consumer iteration and long-horizon, hardware-enabled ventures.
13 years of coding experience
12 years of employment as a software developer
Micromasters, Data Science & Statistics, Micromasters, Data Science & Statistics at Massachusetts Institute of Technology
Magna Cum Laude, Magna Cum Laude at University of California, Los Angeles
The official Enplug JavaScript SDK for the control interface of apps built for Enplug displays.
Contributions:91 commits, 2 PRs, 43 pushes in 5 months
javascript
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