Alex Sirota
Lecturer In Marketing at NewPath Consulting
Old Toronto, Ontario, Canada
Summary
👤
Senior🎓
Top SchoolAlex Sirota is a technology-minded entrepreneur and lecturer with 11+ years delivering digital transformation for membership-based organizations and SMBs, currently directing NewPath Consulting and AccountBridge while teaching a graduate marketing course on Automation and AI. He blends hands-on web development, product and project management with deep expertise in membership systems, marketing automation, and finance integrations—having launched AccountBridge.app to sync invoicing platforms with QuickBooks. A former senior developer and scrum master, Alex has led complex integrations and documentation efforts at AffiniPay and modernized government grant tracking and data visualizations in Ontario’s public service. Born in the U.S. and rooted in Odessa immigrant heritage, he brings a cross-border perspective to community-building as president of the University of Michigan Alumni Club of Toronto. Notably, he couples entrepreneurial drive with practical engineering discipline—participating actively in WordPress, WildApricot, and Make.com ecosystems to deliver pragmatic, scalable solutions.
11 years of coding experience
19 years of employment as a software developer
BSc Computer Science Russian, BSc Computer Science Russian at University of MichiganHigh School, High School at GrovesProject Management, Project Management at York UniversityEntrepreneurship Entrepreneurship/Entrepreneurial Studies, Entrepreneurship Entrepreneurship/Entrepreneurial Studies at Chaitech
English, Russian
Github Skills (118)
api-client10
authentication10
sms10
integrations10
website-design10
cli10
factor10
data-studio10
jquery9
wordpress9
sdk9
rest9
ai9
productivity-tools9
api9
Programming languages (7)
Github contributions (5)
NewPath-Consulting/ez-wildapricot-webdesigner
Feb 2019 - Jan 2023
Contributions:25 releases, 10 reviews, 146 commits in 3 years 11 months
csvconfiguration-filejquerywild-apricotstrings
aspirepress/aspireupdate
Oct 2024 - Feb 2025
A plugin that allows for rewriting the URLs used to fetch updates from WordPress.org to some other endpoint
Contributions:1 release, 79 reviews, 128 PRs in 4 months
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